http://themoderatevoice.disqus.com/enSat, 13 Sep 2008 12:01:05 -0000http://themoderatevoice.com/science/computers/bill-gates/22649/microsoft-in-the-head/#comment-2328318<p>I read on a blog somewhere (I don't remember exactly) that the idea is not necessarily to get people to run to the store and buy Vista or Office 2008 or whatever. The idea is to change the perception of Microsoft.</p><p>In their position as the giant of the software industry, they are never going to pull off the hip and cool image that Apple has been able to cultivate. But they can move into the benevolent overlord image that Google seems to have.</p><p>So instead of thinking Microsoft = Monopoly or Microsoft = Crappy Vista, you think <b>Microsoft = Kinda Quirky &amp; Kinda Funny.</b></p>ChrisWWWSat, 13 Sep 2008 12:01:05 -0000